Social campaigns and the destination Web
The regional government of Catalunya (Spain) has launched a good initiative to explain citizens how small gestures make the difference in saving energy, protecting the environment, saving lives or simply building a nicer place to live etc…
Using animated cartoons, the website takes you through a series of practical examples, also provinding a series of information on how life in Catalunya has improved in the last year or so, since when the government introduced new services.
As I said, the experience is very beautiful and informative so once you get there I’m sure you’ll find the website useful. But my big question is: how do you get to know this website? I assume they are promoting it with some online advertising and on the government website. But how much traffic can these two sources generates, especially with online advertising being pretty expensive for a no-profit entity?
Now that the era of destination web has come to an end, I wonder what’s the future of mini-sites for social campaigns. I believe it’s a question of integrating communication at 360 level, also evolving the education system. In my opinion, all these kind of social initiative should be first of all promoted at school. Teachers should be asked (forced) to share with pupils the website. I don’t know if this is already happening, so it would be great if someone who knows the school world more, could share some thoughts.