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Tag archives: interactive outdoor advertising

Drag him away

on May 9, 2012 by Martina Comments

Interesting media execution for a British campaign to raise awareness about how people can intervene to help put a stop to domestic violence. A series of interactive billboards have been installed at Euston Station in London, with the first big screen playing a video of a man violently shouting at a woman. The call to action prompted people to start interacting with the billboard by visiting a mobile site that gave them the possibility to control the characters and manually (and literally) drag away the man from the woman. Read more…

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