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“Race the Pros” builds awareness

August 5, 2004 at 9:18 by Martina Comments

Dodge brands received a boost in awareness thanks to an advergame, “Race the Pros” created by Wild Tangent. As ClickZ reports, awareness of Dodge brands was up 27.6 percent among Internet users who had played a new online branded game.
On its web site, Wild Tangent features an interesting “advergames corner” presenting research and trends in the industry. A bunch of useful info for marketers…

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