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Branding is back

August 24, 2004 at 2:31 by Martina Comments

Online branding “died” a couple of years ago, with the New Economy’s crash, but now is set to come back thanks to rich media and engaging creative ideas. On E-Commerce Times Sarah Lacy talks about brand advertising on the Internet, starting with an analysis of Honda’s recent efforts.
To evaluate the success of an online campaign (from a branding perspective) you don’t have to look at clicks, rather concentrate on pre & post campaign surveys, says analyst Gary Stein of Jupiter Research.

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One Response to Branding is back

  1. bruno says:

    A french agency is now specialized in brand image on the web. It proposes video films speciallly for the web. Low costs, high quality, a good concept. See their portfolio on http://www.pozz-agency.com

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