Yahoo!7 in Australia has launched the new Yahoo inbox as Think Outside The Inbox. It shows how easy it is to have your friends upfront and the rest – well elsewhere. As Australia is struggling with broadband this is cool to see a video ad that pushes them. A cowboy tells you all about it in a video.
Creative and development by Three Drunk Monkeys.
To celebrate the 30th anniversary of Space Invaders, Taito has invaded Yahoo! Japan for one day (on April 1st). The page was extremely well done, and fortunately is still available here.
From a media point of view, I like the “domination” of a portal’s homepage for a day. No doubt it might result quite intrusive, but I think it offers great opportunities of creating something really outstanding and engaging. The goal must be to create an experience for the user, not just a bigger, enhanced version of a banner. And this, of course, takes time to develop, and definitely a different approach to online advertising. via Imprint TALK.
AdFreak reports Yahoo! and MSN are getting ready for the 2006 World Football Championship in Germany. Yahoo is sponsoring the official FIFA website, while MSN has signed some top players (Brazil’s Ronaldinho, England’s Michael Owen, Italy’s Gianluigi Buffon etc…) to post their diaries online. Furthermore, MSN will integrate World Cup content into MSN Messenger and launch an interactive soccer game.
A crazy idea from Yahoo! Australia & New Zealand. As Bandt (reg. req) reports, Yahoo “will send rotating teams of creatives to live and work in a transparent box as part of an innovative experiment to champion the “power of online creativity”. The Think Tank box is a fully-functioning creative studio with a desk, PC and white boards. It will house creative teams from various advertising agencies who will work four to eight-hour shifts, 24/7, creating campaigns based on the briefs submitted through the site www.yahoothinktank.com.au (down at the moment Yahoo’s idea aims at promoting the online medium among traditional marketers and advertising agencies, in order to convince them making online marketing a major component in their future campaigns. Yahoo marketing director Brett Corrick explains on Australian IT:We want as a brand to do things that are a bit disruptive and not safe. We thought we should create a place for people to test the medium.”
Yahoo! isn’t really behind it, but this viral video is generating a lot of buzz in Japan. The comedian Razor Ramon Sumitami has created “Hard Gay” a character parodying stereotypical homosexuals. Hard Gay claims the “Hoo!” in Yahoo! is stolen from his often used exclamation and goes to visit Yahoo! headquarters to try to get a deal. He wants to be in their ads and tries to prove he can do… On his blog, Joi Ito even says that all the kids in Japan walk around constantly doing the funny pelvic thrust that Hard Gay does. Definitely a great example of what word of mouth can do.
In order to promote the Yahoo Messenger with Voice, the portal has launched an international competition in eleven countries. Each time a user downloads the new IM version or refers a friend, he collects points to win a travel somewhere in the world to visit his family or a friend. Among the others, the campaign is running in Hong Kong, Brazil, Mexico, France, Australia, UK and US.
The alternative to Google AdSense, the advertising program for (big) and small publishers is just around the corner: Yahoo! has started testing its own solution inviting 2,000 bloggers to join the program. The New York Times reports Yahoo says its new small-site service will let a Web site specify what categories of advertising it does or does not want on a given page.
If someone wins, someone else has to loose: the consideration is rather obvious. This is what is happening in the online advertising industry, where Google and Yahoo are experiencing an extraordinary revenue growth “stealing” the adverting money from the potential revenue of traditional media companies. An article on Informationweek reports the two giants are “diverting advertising revenue established information companies.” This is basically the result of an evolution in the market: advertisers look for alternative ways of promotion and search engine and contextual advertising prove to be rather efficient and cost-effective. Unfortunately (as readers) we already know what is going to happen if information site won’t get enough money from advertising: they will start charging for the content (and the NYT is about to launch subscription based articles).
Toyota has signed a deal with Yahoo! to promote its new Aygo car with the online sponsorship of the Yahoo! Music Festival Guide. According to Netimperative, Yahoo is launching a microsite featuring all the information about music events during the summer in the UK. Given the target market the Aygo aims to appeal, the deal looks like a smart move to generate awareness.
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