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Yahoo kicks off the battle for bloggers

on August 4, 2005 by Martina Comments

The alternative to Google AdSense, the advertising program for (big) and small publishers is just around the corner: Yahoo! has started testing its own solution inviting 2,000 bloggers to join the program. The New York Times reports Yahoo says its new small-site service will let a Web site specify what categories of advertising it does or does not want on a given page.

File under: adsense, advertising, search engine, Yahoo!

Opinions on AdSense image ads

on June 2, 2005 by Martina Comments

At the end of April Google’s AdSense program started serving graphic banners in addition to the sponsored links service. Furthermore, AdSense advertisers now have the possibility to select the sites where they want their contextual ads to be served. Le Journal du Net (in French) has interviewed some French marketers to find out what they think about the new services.

Google’s plans for the future

on February 18, 2004 by Martina Comments

On Editor & Publisher Carl Sullivan presents an interview with Google co-founder Sergey Brin. Five questions and five answers to talk about online contextual advertising with a specific look at how the newspaper industry is taking advantage of this solution.

File under: adsense, contextual ads, google

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