The alternative to Google AdSense, the advertising program for (big) and small publishers is just around the corner: Yahoo! has started testing its own solution inviting 2,000 bloggers to join the program. The New York Times reports Yahoo says its new small-site service will let a Web site specify what categories of advertising it does or does not want on a given page.
At the end of April Google’s AdSense program started serving graphic banners in addition to the sponsored links service. Furthermore, AdSense advertisers now have the possibility to select the sites where they want their contextual ads to be served. Le Journal du Net (in French) has interviewed some French marketers to find out what they think about the new services.
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