On Editor & Publisher Carl Sullivan presents an interview with Google co-founder Sergey Brin. Five questions and five answers to talk about online contextual advertising with a specific look at how the newspaper industry is taking advantage of this solution.
According to InternetRetailer.com some web sites have expressed concerns about the effectiveness of the AdSense program. A study by NewGate notes that AdWords program is far more effective. Interesting the opinion of Tom Dugan president of NewGate who “contends that the results of the NewGate study point to an inherent weakness in contextual ads � that they catch consumers at a time when they are not likely to be in a buying mood”. Just the opposite opinion of the one I’ve received last week from Massimiliano Magrini, Head of Sales di Google Italia. Dugan’s point of view is very interesting and I might tend to agree with him, even though I think that before talking about theories, predictions and opinions on the matter, it should be better to have a look at more comprehensive AdSense results.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen