Yahoo and the Big Brother for creatives
A crazy idea from Yahoo! Australia & New Zealand. As Bandt (reg. req) reports, Yahoo “will send rotating teams of creatives to live and work in a transparent box as part of an innovative experiment to champion the “power of online creativity”. The Think Tank box is a fully-functioning creative studio with a desk, PC and white boards. It will house creative teams from various advertising agencies who will work four to eight-hour shifts, 24/7, creating campaigns based on the briefs submitted through the site www.yahoothinktank.com.au (down at the moment
Yahoo’s idea aims at promoting the online medium among traditional marketers and advertising agencies, in order to convince them making online marketing a major component in their future campaigns.
Yahoo marketing director Brett Corrick explains on Australian IT:
The Think Tank box is governed by the Big Brother: six webcams and the website will allow people to observe Think Tank inhabitants, who will work in shifts of four or eight hours. Online polls will govern the style of music played in the tank each day, as well as how it is decorated. The Think Tank box will operate until Nov. 17th. Unfortunately is not possible to vote the creative who will have to leave the house.