Diageo has just launched the Smirnoff Experience site, created by Agency Republic to support the music events it is sponsoring in the UK. Video clips play an important aiming at engaging visitors in a rare emotional online experience. To me, the site is not as exciting as Brand Republic presents it. I liked the videos idea in the supporting the written content, but I absolutely miss a soundtrack to make the visit more engaging.
Toyota has signed a deal with Yahoo! to promote its new Aygo car with the online sponsorship of the Yahoo! Music Festival Guide. According to Netimperative, Yahoo is launching a microsite featuring all the information about music events during the summer in the UK. Given the target market the Aygo aims to appeal, the deal looks like a smart move to generate awareness.
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