Tag archives: smirnoff experience

The Smirnoff Experience

Diageo has just launched the Smirnoff Experience site, created by Agency Republic to support the music events it is sponsoring in the UK. Video clips play an important aiming at engaging visitors in a rare emotional online experience. To me, the site is not as exciting as Brand Republic presents it. I liked the videos idea in the supporting the written content, but I absolutely miss a soundtrack to make the visit more engaging.