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Tag archives: innovation

The Dancing Crosswalk Signal

3 weeks ago by Mark Comments

Can smart ideas turn a city into a better place? Traditionally, traffic stops are some of the most dangerous spots where pedestrians could get hurt from ongoing traffic, especially if they are not paying attention to the crosswalk lights. But what if we could change it so that crosswalk lights could be safer – and fun? Check out this unique signal that’s nothing short of being brilliant. Read more…

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The unfortunate clementine: from bastards to beauties

on July 22, 2014 by Jeremy Comments

How wonderful would it be if supermarkets could encourage healthy eating, at a cheaper price and in a way that helps the environment too? Well French chain Intermarche and agency Marcel have pulled it off with an inspiring case study video that tells the story very well.

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The Most Disruptive Companies in Tech

on October 11, 2011 by Mark Comments

Focus has pulled together an infographic on the most disruptive companies in tech. It should come as little surprise that many of the innovations are cloud-powered, or cloud-dependent. Consider the iPad, for instance. Apple’s the clear leader in the tablet market, and eating away at the traditional computing market. Apple owns more than 68% of the tablet market, and is replacing laptops, e-readers and handheld games. Read more…

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Volkswagen Clever Innovations

on November 10, 2008 by Martina Comments

If you’re looking for a lesson in creative digital marketing, you should have a look at the latest website created by Achtung! for Volkswagen. It’s called Volkswagen Clever Innovations and it clearly shows how Flash and video can be cleverly used to develop premium online experiences with the product.

On the website, you are taken through five typical dangerous or simply complicated situations you might face while driving. For each case, Volkswagen has developed a technology that can help you overcoming the difficulty, and it makes you discover the feature in a smart, interactive way.

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