How wonderful would it be if supermarkets could encourage healthy eating, at a cheaper price and in a way that helps the environment too? Well French chain Intermarche and agency Marcel have pulled it off with an inspiring case study video that tells the story very well.
Focus has pulled together an infographic on the most disruptive companies in tech. It should come as little surprise that many of the innovations are cloud-powered, or cloud-dependent. Consider the iPad, for instance. Apple’s the clear leader in the tablet market, and eating away at the traditional computing market. Apple owns more than 68% of the tablet market, and is replacing laptops, e-readers and handheld games. Read more…
If you’re looking for a lesson in creative digital marketing, you should have a look at the latest website created by Achtung! for Volkswagen. It’s called Volkswagen Clever Innovations and it clearly shows how Flash and video can be cleverly used to develop premium online experiences with the product.
On the website, you are taken through five typical dangerous or simply complicated situations you might face while driving. For each case, Volkswagen has developed a technology that can help you overcoming the difficulty, and it makes you discover the feature in a smart, interactive way.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy