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Volkswagen Clever Innovations

November 10, 2008 at 9:21 by Martina Comments

If you’re looking for a lesson in creative digital marketing, you should have a look at the latest website created by Achtung! for Volkswagen. It’s called Volkswagen Clever Innovations and it clearly shows how Flash and video can be cleverly used to develop premium online experiences with the product.

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On the website, you are taken through five typical dangerous or simply complicated situations you might face while driving. For each case, Volkswagen has developed a technology that can help you overcoming the difficulty, and it makes you discover the feature in a smart, interactive way.

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Make sure to activate your speakers, because the music is worth behind noticed as well.

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In order to drive traffic to the site, Achtung has also developed a couple of rich media banners you might also appreciate.

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