If you have ever waited for the traffic lights to turn green while sitting in a Golf GTI, you know why people drive them. The GTI is about horse power and about speed. And this is exactly what Dutch agency Achtung! translated into a fun, playful campaign for the German car brand: Try to catch a GTI on the “Volkswagen Bannerbahn”. Read more…
If you’re looking for a lesson in creative digital marketing, you should have a look at the latest website created by Achtung! for Volkswagen. It’s called Volkswagen Clever Innovations and it clearly shows how Flash and video can be cleverly used to develop premium online experiences with the product.
On the website, you are taken through five typical dangerous or simply complicated situations you might face while driving. For each case, Volkswagen has developed a technology that can help you overcoming the difficulty, and it makes you discover the feature in a smart, interactive way.
From The Netherlands, a uber cool site to celebrate Volkswagen’s 60th anniversary in the country and challenge your music knowledge. Everything it’s in Dutch, but don’t panic, just wait for the site to load, and then click on “speel het spel” to start playing… You have to match every song with the decade it belongs to… I did 11 at the first attempt, and you?
In The Netherlands, the new agency !Achtung, has developed “Pakman“, an advergame for Suitsupply, an unconventional manufacturer and retailer of (business) suits. In Dutch PAK means SUIT hence the name of the game. It’s a funny revisited version of the traditional Pacman game: Pakman is running in his underwear, his mission is to save Angel from Fatman. When eating the magic pills, Pakman gets superpower from his suit and is able to kick Fatman’s ass! Rescuing Angel in each level gives you a voucher for a tie, a shirt or a complete free suit. Traffic to the game is generated from Suitsupply website, a newsletter to all subscribers, banners and of course send-a-friend.
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