Catch a VW Golf GTI on the Bannerbahn
If you have ever waited for the traffic lights to turn green while sitting in a Golf GTI, you know why people drive them. The GTI is about horse power and about speed. And this is exactly what Dutch agency Achtung! translated into a fun, playful campaign for the German car brand: Try to catch a GTI on the “Volkswagen Bannerbahn”.
The campaign connects paid banner media space with the real world by challenging the user to catch a Volkswagen Golf GTI. Click on the zig-zaging car that is actually driven by a real driver in the real world. Oh, and if you succeed you can actually win the real car.
Amsterdam-based agency Achtung! has built quite a reputation for well integrated ideas. And Volkswagen Bannerbahn is another great concept that bridges digital with reality.
Our friend Gerald Hensel who previously worked in Amsterdam (now Berlin) sent us this blog post about work from his former hometown.