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Tag archives: droga5

Everyone wants a bit of Gisele #iwillwhatiwant #theonethatiwant

2 weeks ago by Bridget Comments

Supermodel Gisele Bundchen seems to be the flavour of the month, recently starring in two high profile campaigns for Chanel No.5 and Under Armour.  Both campaigns sign off with hashtags (#theonethatiwant for Chanel and #IWILLWHATIWANT for Under Armour).

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Honey Maid turns hate into love

on April 3, 2014 by Bridget Comments

We wrote about the Honey Maid wholesome campaign here.  The campaign generated discussion on social media with those strongly ‘for’ or ‘against’.  In a nice twist, Droga5 and Honey Maid turned the heated debate into an art project.

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Honey Maid: This is Wholesome Awesomness

on March 13, 2014 by Mark Comments

Some old colleagues (Nathan Lennon and Dave Gibson) who are now at Droga5 in NY have made some super great ads for Honey Maid. The graham cracker brand has released an ad that shows real-life modern families in all their diverse glory, from gay and multiracial to rock ‘n’ roll. “Everyday wholesome snacks for every wholesome family”. Enjoy Read more…

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Droga5 goes to war in Iraq

on December 8, 2011 by Tim Comments

What’s more real than today’s realistic looking war games? Real war of course. Turtle Beach, maker of gaming audio gear like headsets, teamed up with agency Droga5 New Zealand to explore this premise. They sent an experienced Kiwi gamer (not a soldier) to a real war zone: Iraq. Read more…

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