Digital advertising and marketing: only the best ideas worldwide, since 2003

Imagine if your bathroom could talk

on May 2, 2015 by Mark Comments

Toilet paper ads have never been this funny. The new campaign for Quilted Northern, “Designed to be Forgotten,” features no actual actors on camera. In each of the three spots, a male narrator introduces us to an inanimate object: a toy alligator, a rabbit figurine and a framed photo of “great-grandpa Thaddeus.” Each of them must bear silent witness to the unpleasant events unfolding at a nearby toilet. Funny stuff. Agency is Droga5 NY. Read more…

File under: best, droga5, toilet paper

Droga5 takes cute to a new level with Friends Furever

on February 8, 2015 by Bridget Comments

Droga5‘s latest ad for Ad for Android is cuter than cute. Unlikely animal pairings are used to celebrate the new Android brand platform “Be Together. Not the Same.”

Everyone wants a bit of Gisele #iwillwhatiwant #theonethatiwant

on October 17, 2014 by Bridget Comments

Supermodel Gisele Bundchen seems to be the flavour of the month, recently starring in two high profile campaigns for Chanel No.5 and Under Armour. Both campaigns sign off with hashtags (#theonethatiwant for Chanel and #IWILLWHATIWANT for Under Armour).

Honey Maid turns hate into love

on April 3, 2014 by Bridget Comments

We wrote about the Honey Maid wholesome campaign here. The campaign generated discussion on social media with those strongly ‘for’ or ‘against’. In a nice twist, Droga5 and Honey Maid turned the heated debate into an art project.

Honey Maid: This is Wholesome Awesomness

on March 13, 2014 by Mark Comments

Some old colleagues (Nathan Lennon and Dave Gibson) who are now at Droga5 in NY have made some super great ads for Honey Maid. The graham cracker brand has released an ad that shows real-life modern families in all their diverse glory, from gay and multiracial to rock ‘n’ roll. “Everyday wholesome snacks for every wholesome family”. Enjoy Read more…

File under: best, droga5, honey maid

Droga5 goes to war in Iraq

on December 8, 2011 by Tim Comments

What’s more real than today’s realistic looking war games? Real war of course. Turtle Beach, maker of gaming audio gear like headsets, teamed up with agency Droga5 New Zealand to explore this premise. They sent an experienced Kiwi gamer (not a soldier) to a real war zone: Iraq. Read more…

File under: droga5, turtle beach

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