Digital advertising and marketing: only the best ideas worldwide, since 2003

Everyone wants a bit of Gisele #iwillwhatiwant #theonethatiwant

on October 17, 2014 by Bridget Comments

Supermodel Gisele Bundchen seems to be the flavour of the month, recently starring in two high profile campaigns for Chanel No.5 and Under Armour. Both campaigns sign off with hashtags (#theonethatiwant for Chanel and #IWILLWHATIWANT for Under Armour).

The web of Chanel n. 5

on May 10, 2009 by Martina Comments

The legend of Chanel n.5 lives again on the Web with a micro-site which tries to go beyond a TV spot that is such a dejavu. For such an iconic perfume I would have expected a touch of innovation that is definitely not there in the commercial and not even in the extended version available on the Web.

On the other side, I think that the contents on the website represent exactly what a Chanel n. 5 fan would like to discover. And here the discussion begins…

The Chanel 2.0 world

on July 22, 2008 by Martina Comments

Chanel is a terribly fascinating fashion brand, and even I cannot call myself a fashion victim, I look at it with admiration and enormous respect.

Their digital presence and ideas is exactly what you expect from them: a simple yet classy presence with a touch of innovation. This is what you perceive by visiting Chanel.com, now featuring a full page video with an amazing fashion show.

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