To promote its website on its last and highly longed-for fashion show, Victoria’s Secret put a massive and rich widget forward. Loyal to the site it represents (fully developped in flash, with tons of materials), it offers a lot of content with videos, pictures and news feed.
I am convinced widgets could be a very good opportunity for brands, but they are too often used as shallow gadgets, with no marketing purpose, or just as an excuse to show your brand is up-to-date … Even if this one from Victoria’s Secret offers nothing innovative, it is well designed, and it can rely on the aspirational strength of the brand.
Chanel is a terribly fascinating fashion brand, and even I cannot call myself a fashion victim, I look at it with admiration and enormous respect.
Their digital presence and ideas is exactly what you expect from them: a simple yet classy presence with a touch of innovation. This is what you perceive by visiting Chanel.com, now featuring a full page video with an amazing fashion show.
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