I remember sitting at kindergarten and getting a tub of Macaroni, a sheet of paper and some glue and being told – make art! Well Kraft Mac and Cheese has turned this age-old kindergarten staple into a digital experience. It’s an ipad app to make macaroni art so you don’t waste the real thing. For each virtual noodle you use, they will donate 10 noodles to feed the hungry. Agency is CP+B and CD is Tom Markham.
Via our old friend Tom Markham. Kraft Mac & Cheese on Friday rolled out a special thanks for Facebook fans — a nearly seven-minute song that namechecks people who “liked” a post from the brand earlier this week.
The brand enlisted the help of the YellowJackets, an a capella group, to thank all the 4,800 fans who “liked” the post on Tuesday. The post set a “like” record for the brand. Read more…
Moments ago Kraft handed over responsibility for Kraft Mac and Cheese’s entire social network to two older ladies – Frankie (87) and Dottie (86) – who have been eating KMC for 75 years. They’re calling it Old Birds New Tweets and it’s part of their 75 year anniversary campaign.
Neither of them had heard of twitter or youtube before, and had dismissed facebook because “everyone just writes about their doctor’s visits”.
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