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Tag archives: tom markham

The most exclusive page on facebook

on September 14, 2012 by Mark Comments

Via our friend Tom Markham – ECD at CP+B

Grey Poupon may be the first and only company to actually turn away fans from its Facebook page. The high-end mustard brand launched a new online marketing campaign for its Facebook page on Wednesday, in which Grey Poupon will screen fans who attempt to like the page to see if they have good enough taste to become one of the company’s Facebook fans.

Those users who want to become a fan of Grey Poupon’s Facebook page will have to apply for membership through an application on the page called The Society Of Good Taste. Read more…

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Kraft Mac & Cheese Likeapella

on April 28, 2012 by Mark Comments

Via our old friend Tom Markham. Kraft Mac & Cheese on Friday rolled out a special thanks for Facebook fans — a nearly seven-minute song that namechecks people who “liked” a post from the brand earlier this week.

The brand enlisted the help of the YellowJackets, an a capella group, to thank all the 4,800 fans who “liked” the post on Tuesday. The post set a “like” record for the brand. Read more…

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