Stop Working. Start Drinking.
Advertising for White Collars quiz: How do you get the attention of someone who works 80 hours per week and spends most of his/her time in front of a computer or in a meeting? Answer: you need to get the message right in front of their eyes, reaching them in their very own offices. You can try a banner or a viral video, but that doesn’t seem to work that well lately. If you’re short of idea, you might be inspired by Ultimat Vodka who tried the “window washer” option.
The campaign message “Stop Working. Start Drinking.” isn’t exactly educational nor politically correct but, what the heck, this idea is brilliant!