Advertising for White Collars quiz: How do you get the attention of someone who works 80 hours per week and spends most of his/her time in front of a computer or in a meeting? Answer: you need to get the message right in front of their eyes, reaching them in their very own offices. You can try a banner or a viral video, but that doesn’t seem to work that well lately. If you’re short of idea, you might be inspired by Ultimat Vodka who tried the “window washer” option. Read more…
From Russia, with love, here is the link to the new Russian Standard Vodka website, for the pleasure of your eyes.
I like the idea that the first level of content is all video based and starts playing automatically when you arrive on the site. So you get a nice overview of the differente sections and you learn all the basic information about the vodka without reading anything. Good idea if you’re lazy or better, not interested in finding out all the details about the product.
Competition when it comes to vodka brands (and vodka websites) is fierce, therefore it’s good to see Russian Standard Vodka managed to create something interesting to explore in a crowded panorama.
If you want to experience something different, visit the Absolut Metropolis project. Absolut photographer Nadav Kandar takes your around the streets of Tokio in an interactive journey. Again an innovative idea from Absolut, very much in line with the brand. Strange, stylish and fascinating.
The web agency Interwall has created an online campaign in Germany to promote the vodka brand Puschkin. The new web site, as the ones any other vodka brand, is packed with advertainment style content, ranging from cocktail recipes to ads. It also features a co-marketing competition with T-Mobile giving away concert tickets and music. The Puschkin site is nice, but it looks like an imitation of Absolut online presence, and of its unique infotainment and advertainment approach.
Revolver Communications and Skive Creative have developed an online viral campaign for Stolichnaya, a Vodka brand. Based on a microsite called “Stoli Brides“, which mimics the many Russian Bride online services visitors can engage in a simulated matchmaking to find the genuine Russian spouse. In the press release Martin Ballantine, Creative Director for Revolver says:“The light-hearted and humorous creative is a perfect fit for the Stoli consumers and emphasises the Russian roots of the brand – continuing its cult status as the only authentic Russian vodka”
The campaign is aimed at men aged 25-34 yrs, and is being seeded as entertaining and fun content via Skive�s online influencer network. It will also be placed on sites such as Lycos, TTR2 and a network of other viral Blogs and portals, and distributed to a relevant portion of the Maxim email database.
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