After the Absolut Colors campaign I posted about a few weeks ago, now it’s time for a gloomy yet psychedelic yet cool Absolut 100 video recently launched in Germany.
NoMoreSleep and Timo Boese from Lowerground are behind it. via
How does your Absolut world look like? Whatever your vision is, there is room for it in an Absolut World. The vodka brand loves visions so much that it turned them into reality, creating a curious website with the help of Great Works and freelance interactive designer Carlos Ulloa.
The online experience begins with a series of visions Absolut has collected getting in touch with artists, writers and actors from around the world. Then, of course, you can submit your own vision and become part of the Absolut world yourself.
This is nice, an Absolut ad celebrating probably the most popular beer festival in the world: the Oktoberfest in Munich (Germany). The agency is TBWA/Berlin. It’s crazy, a vodka brand promoting beer! I love the idea of doing something unexpected!
If you want to experience something different, visit the Absolut Metropolis project. Absolut photographer Nadav Kandar takes your around the streets of Tokio in an interactive journey. Again an innovative idea from Absolut, very much in line with the brand. Strange, stylish and fascinating.
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