What a nice way of talking how easy to use is your new OS: Microsoft Windows 8 in Portugal.
I know my opinion in this case doesn’t count as I’m talking about a Nike project, but I really like what my Japanese colleagues have done to promote the Blazer shoe on NIKEiD.
Everything starts with a white city, represented in a drawing like the ones you find in kids books that they then have to color. You click, and the experience begins… three manga style characters start running across the screen bringing colors and life to the city.
If you want to experience something different, visit the Absolut Metropolis project. Absolut photographer Nadav Kandar takes your around the streets of Tokio in an interactive journey. Again an innovative idea from Absolut, very much in line with the brand. Strange, stylish and fascinating.
If you’d like to experience the atmosphere of the Cannes Lions, read the article by Eric Pfanner on the International Herald Tribune. A little bit of gossip, some insights in a witty overview of what happened last week.
Joseph Jaffe is one of my favourite authors since he often focus on interactivity between brands and customers and on pull-based advertising. On Monday on iMediaConnection he wrote Inviting Interaction which I think is a very good collection of useful examples to look at. Online marketing is evolving and it’s moving towards consolidation by stressing the key aspect of Internet communication in comparison to other media: interactivity. Of course this doesn’t sound new to most of you but, again, I believe it’s good to go through best practices to keep it in mind.
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