After the Absolut Colors campaign I posted about a few weeks ago, now it’s time for a gloomy yet psychedelic yet cool Absolut 100 video recently launched in Germany.
NoMoreSleep and Timo Boese from Lowerground are behind it.
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Not sure how I feel about this one! It is interesting and the black on white contrast is attention grabbing at first (in the same way the old iPod ads grabbed you in the subway). The words thrown in were kind of cheesy. Definitely a throwback style. 6/10
This video gave me a headache.