I’m surprised Microsoft has worked on a new version of Office for Mac, and I’m even more surprised by the nice site they’ve launched to promote the new software. “Simplify your work” explains the product characteristics with lovely animations and a touch of sweetness I wouldn’t have expected from Microsoft.
The agencies behind the site are McCann SF & Firstborn.
Heineken has just refreshed its online look in Italy, putting online the new site created by rmg:connect. Two hands dominate the navigation which takes users through corporate content and a few goodies like the e-cards. A special section is dedicated to the Jammin’ Festival, one of the most popular music events in Italy sponsored by Heineken.
The web agency Interwall has created an online campaign in Germany to promote the vodka brand Puschkin. The new web site, as the ones any other vodka brand, is packed with advertainment style content, ranging from cocktail recipes to ads. It also features a co-marketing competition with T-Mobile giving away concert tickets and music. The Puschkin site is nice, but it looks like an imitation of Absolut online presence, and of its unique infotainment and advertainment approach.
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