A very nice work by Publicis London and Psyop to launch the new flavour of Stolichnaya vodka: Stoli Blakberi.
At first sight, from a creative point of view, it might look not very original. To promote a russian vodka with a russian proganda style graphic is a bit of a dejavu’, however its important to point out the consistency of this spot with all the communications by Stoli. Check out for example the Stoli Hotel online or the Stoli official website (but be aware they are far from being perfect or at Absolut’s level).
Revolver Communications and Skive Creative have developed an online viral campaign for Stolichnaya, a Vodka brand. Based on a microsite called “Stoli Brides“, which mimics the many Russian Bride online services visitors can engage in a simulated matchmaking to find the genuine Russian spouse. In the press release Martin Ballantine, Creative Director for Revolver says:“The light-hearted and humorous creative is a perfect fit for the Stoli consumers and emphasises the Russian roots of the brand – continuing its cult status as the only authentic Russian vodka”
The campaign is aimed at men aged 25-34 yrs, and is being seeded as entertaining and fun content via Skive�s online influencer network. It will also be placed on sites such as Lycos, TTR2 and a network of other viral Blogs and portals, and distributed to a relevant portion of the Maxim email database.
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