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Drink Vodka and find your bride

March 16, 2004 at 9:57 by Martina Comments

Revolver Communications and Skive Creative have developed an online viral campaign for Stolichnaya, a Vodka brand. Based on a microsite called “Stoli Brides“, which mimics the many Russian Bride online services visitors can engage in a simulated matchmaking to find the genuine Russian spouse. In the press release Martin Ballantine, Creative Director for Revolver says:

“The light-hearted and humorous creative is a perfect fit for the Stoli consumers and emphasises the Russian roots of the brand – continuing its cult status as the only authentic Russian vodka”

The campaign is aimed at men aged 25-34 yrs, and is being seeded as entertaining and fun content via Skive�s online influencer network. It will also be placed on sites such as Lycos, TTR2 and a network of other viral Blogs and portals, and distributed to a relevant portion of the Maxim email database.

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