‘Truly digital’ creative ideas must be impossible to do any other way. Here we got such a case of the internet doing what only the internet can. Young Brazilians want to practice their English. And elderly Americans living in retirement homes just want someone to talk to. The best thing that would help them both? Connecting them for a video chat.
“Speaking Exchange” is a Brazilian project for CNA language schools. Check the case study below in which young Brazilians and older Americans connect via Web video for a heart-to-heart. Teachers could later evaluate the students’ progress via the YouTube recordings. Beyond sharing a language the participants obviously are developing a bond across this great distance, hopefully deepening the ties between both sides.
Agency: FCB Brazil