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A focus on the fresh, funny and inspiring advertising @NewYorkFestival

May 7, 2014 at 4:19 by Bridget Comments

I had a lot of fun putting this list together.  I thought it would be good to look at some of the fresh, funny and inspiring TV ads & campaigns that came out of the festival. I have total respect for the creative teams that managed to push this work through and get clients to buy the idea.

What better place to start than a beer ad.  Although this one has quite a twist and definitely deserves credit for “best use of music” for using Lionel Richie’s “Hello”.

I love the quirky humour in these (Australian) ads for Nimble : “Smart little loans : because unexpected happens”.

“Blazed” New Zealand Transport Authority Drug Driving.  Great direction, script and the acting from these kids is off the charts.

Edgar & Kelly.  Weirder than weird.  Stick through it until the end.  Interesting way to promote a theatre.

Landrover Roam Free.  Love to see a car ad that doesn’t have a car in it.

“Jacket” 66° North.  Surreal, but I just love this ad.  I’d buy a jacket like that if it made me feel that warm.

Made from Cool.  I love all 5 ads but this is probably my favourite.

“Signor Valmano” and his kooky grandma side-kick. I wish all TVCs for websites were this good.

http://vimeo.com/72708177

http://vimeo.com/82044043

“Supergeil”.  It seems that a kind of senior-citizen-inspired “most interesting man in the world” character seems to be trending.  Low-cost german supermarket cuts through with supergeil.  The film has over 10 million views which is impressive for the category.

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