@NewYorkFestival Debrief : Best in Show & Grand Prix
The New York Festivals is the only awards show that I know of that has one jury judge across all categories. I met some amazing people and it was a great opportunity to get a snapshot of the industry as a whole just as the awards season kicks off. To start, let’s take a look at the Best in Show and some of the Grand Prix.
Best in Show Epic Split. I don’t think this really needs much explanation, it was the favourite going into the show and it won big across many categories. The only thing I’d say is that this is perhaps the first time that we see an ad that feels as though it’s been created for youtube making its way back to TV.
Best Integrated Campaign Volvo Trucks live test series. Beyond ‘Epic Split’ it’s interesting to see the depth of the integrated campaign. You can see the full campaign here on the Forsman & Bodenfors website.
Grand Prix Film Craft Made From Cool – This is one of my favourite campaigns for the year. The craft is incredible and it’s quite amazing that all 5 TVCs in the campaign are perfect (we’ve already written about it here).
Grand Prix Outdoor Blowing in the Wind. Interestingly some of the most interesting uses of digital were seen in outdoor, rather than in the Digital category. I love this idea which is so simple, and shows a new way advertising can be more reactive to its environment.
Grand Prix Direct & Collateral Australian Defence AirForce FM. Nice simple idea and beautifully executed.
Grand Prix Avant Garde Hope Soap – interesting to see a campaign that tackles the problem itself, rather than simply messaging around it.
Grand Prix Branded Entertainment “The Sapeurs”. This is a beautiful documentary that gives new depth to the Guinness tagline “Made of More”.
The TVC that came out of it is amazing and also picked up a gold in film.
Grand Prix Design “The Connaught” – it’s a shame I can’t track down the case film. The agency told the story of its 200 year tradition, detailing the hotel’s idiosyncrasies through a distinctive piece of art that also articulates its unique identity. They spent over a year researching and creating the collaged, hand coloured etchings, which were layered in a quintessentially British way. The overall visual identity for the hotel is impressive.
Grand Prix Print Fiat Letters : F, N, R. ”You either see the letter or the bus (or dog) (or girl).” I love the simplicity of the execution.
5 days is a long time to be locked away in a room watching case studies non-stop. It was all smiles when everything was done and dusted.
You can see the full list of winners here.