Coke Fair Play Machine
After addressing the India-Pakistan crisis with their Small World machine, Coca Cola has set their aim a bit lower. Placing two vending machines at the San Siro Stadium, the brand gave soccer fans a joyful moment by letting them donate a Coke to the rival fans.
Beyond this bit of fun: when will vending machines become a new category at Cannes? I am sure it would receive plenty of entries….
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