Birds Eye Picture House

What’s an Instagram picture worth? In this day and age (and if you have enough followers) it can get you special treatment in hotels and clubs. Or it can get you fed. Birds Eye wants to change British people’s perception of Frozen Food and spread the word about their new range. Check into their PopUp restaurants ‘The Picture House” in Manchester, Leeds and London and pay for your dish with a Instagram pic.

And if you’re keen to become a better Instagrammer, there’s expert Marte Marie at hand. The Picture House website itself is unfortunately a bit of let down.