Birds Eye Picture House

The world’s first pay-by-picture restaurant opens today

The world's first pay-by-picture restaurant opens today

Tapping into the growing trend for food-ography, Birds Eye has opened the world’s first pay-by-picture restaurant to launch its Inspirations dining range. Diners settle the bill by taking a picture on Instagram and uploading it to their social networks using the hashtag #BirdsEyeInspirations.

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