Digital advertising and marketing: only the best ideas worldwide, since 2003

Mobile marketing: creativity wanted

March 15, 2004 at 9:45 by Martina Comments

On New Media Age Jon Carney writes an excellent article on the lack of creativity (and excitement) in mobile marketing. The media offers incredible potentials, to develop solutions far more attractive than the text&win campaigns. It is up to mobile agency to work on creativity and go beyond this simple (yet effective at the moment) marketing tool. 3G will surely help the industry’s growth, but marketers need at first to fully understand the technology’s characteristics.

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