Kraft Meet the Old Birds Social Campaign
Moments ago Kraft handed over responsibility for Kraft Mac and Cheese’s entire social network to two older ladies â€“ Frankie (87) and Dottie (86) â€“ who have been eating KMC for 75 years. They’re calling it Old Birds New Tweets and it’s part of their 75 year anniversary campaign.
Neither of them had heard of twitter or youtube before, and had dismissed facebook because “everyone just writes about their doctor’s visits”.
They’re very excited to see what all the fuss is about.
Agency is CP+B via Tom Markham.