Today in our interview series we speak with Damian Royce, outgoing creative director of Clemenger BBDO, Melbourne and soon to be a creative director at WHYBIN\TBWA\TEQUILA, Melbourne. Damian has judged at many major global award shows and has been recognised at numerous international awards for his interactive and integrated work, including gold at Cannes.
Here we are again with our interview series. Today we meet with Nathan Cooper, Creative Director at Anomaly London and jury member at this year’s One Show Interactive.
Q1. What is the number one thing about your job that gets you out of bed in the morning? I go to work everyday because I like the idea that, as someone that works in this industry, I might be able to make something that has a use or value to someone – something that people might want to look at or play with.
Q2. What are your favorite sites/digi campaigns right now? Heineken Star Player and The Worlds Biggest Pacman, both of which are games…
Q3. Who is the new kid on the block – the agency/business to watch for the future? Google Creative Lab, Facebook Creative Lab (which I’m guessing will happen soon) and all the other tech companies that will undoubtedly do the same. These people are creating the most interesting stuff right now, because they don’t look at what we do in the same way we do.
I have an idea has an interview with Chuck Porter, Chairman of Crispin Porter + Bogusky. He talks about the “Truth” campaign against smoke launched in 1997, which proved to be one of the most effective social marketing campaigns ever. Furthermore Chuck tells about his experience as freelance and shares his opinion on focus groups:I think focus groups are good for certain things. I think they can help you in coming to a potent strategy. I think they can help with that. I think that focus groups can be good for product research, to see if they like something to eat or the way a car looks or whatever. I think focus groups can be useful for that. I think focus groups, in terms of focus grouping creative is a disaster. Because they’ll all say what you think they should say.
He likes what he does, he earns money, he distributes happines: he’s got the perfect job…
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