Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: nyc

Boardwalk Empire takes over the NYC subway

on September 13, 2011 by Martina Comments

Anybody can take over a bus, a tram or even metro car and customize it with its brand and campaign message. But not everybody can actually come up with the idea of replacing a subway train with a vintage 1920s train to recreate the mood and the atmosphere of a TV series that is set at that time. The idea is brilliant as the advertising media also becomes the “vehicle” for a consumer experience.

Read more…

File under: , , , ,

Irene & NYC in black & white

on August 31, 2011 by Martina Comments

A simple, beautiful, black & white short movie by Buffalo Picture House documents a surreal abandoned NYC on the day hurricane Irene “visited” the city. Kudos for the amazing photography, but also for the super quick edit & release. In 2011 even documentaries compete on timing…

Read more…

File under: ,

New York City as a brand

on October 15, 2003 by Martina Comments

Reveries presents a very interesting interview with Joe Perello Chief Marketing Officer, New York City. A long conversation in which Mr Perello explains NYC as a brand and the integrated marketing strategies to promote it.

File under: , ,

Advertise here