Anybody can take over a bus, a tram or even metro car and customize it with its brand and campaign message. But not everybody can actually come up with the idea of replacing a subway train with a vintage 1920s train to recreate the mood and the atmosphere of a TV series that is set at that time. The idea is brilliant as the advertising media also becomes the “vehicle” for a consumer experience.
Need help with the Christmas gifts? HBO has a nice idea to help you out and, of course, increase the sales of its Series on DVD. Have a look at www.goodgiftseeker.com. You can find the perfect gift for someone (mom, dad, son etc…) just by filling in his/her personality and hobbies. You can also drop a hint to friends to get for Christmas something you actually want. Atmosphere BBDO New York did the job.
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