Anybody can take over a bus, a tram or even metro car and customize it with its brand and campaign message. But not everybody can actually come up with the idea of replacing a subway train with a vintage 1920s train to recreate the mood and the atmosphere of a TV series that is set at that time. The idea is brilliant as the advertising media also becomes the “vehicle” for a consumer experience.
Need help with the Christmas gifts? HBO has a nice idea to help you out and, of course, increase the sales of its Series on DVD. Have a look at www.goodgiftseeker.com. You can find the perfect gift for someone (mom, dad, son etc…) just by filling in his/her personality and hobbies. You can also drop a hint to friends to get for Christmas something you actually want. Atmosphere BBDO New York did the job.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen