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Boardwalk Empire takes over the NYC subway

September 13, 2011 at 11:07 by Martina Comments

Anybody can take over a bus, a tram or even metro car and customize it with its brand and campaign message. But not everybody can actually come up with the idea of replacing a subway train with a vintage 1920s train to recreate the mood and the atmosphere of a TV series that is set at that time. The idea is brilliant as the advertising media also becomes the “vehicle” for a consumer experience.

The Prohibition-era train will run along the 2/3 line in Manhattan during four September weekends, so you are still on time to catch it.

On the WSJ The Metropolitan Transportation Authority says running the vintage train was their idea, after HBO approached them to create “something nostalgic”.

via Laughing Squid

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