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Online advertising grows in South Africa

April 4, 2005 at 7:14 by Martina Comments

According to the South African Online Publishers Association (OPA) and Nielsen Media Research/AIS AdEx online advertising in South Africa grew by 136,7% in 2004. The number is impressive, but must be “handled with care”, since the OPA explained that the growth is also partly due to additional online publishers reporting their advertising figures. [news via MarketingWeb]

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