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Viacom Outdoor to test bluetooth ads

October 25, 2005 at 11:17 by Martina Comments

Slashphone (via Textually) reports Viacom Outdoor will be the first major U.S. vendor to offer outdoor ads enabled with Bluetooth technology. A series of trial projects is scheduled to begin in November. “MobiPoints” will be placed in a variety of out of home media points including bus shelters, street furniture, kiosks, commuter rail cars and platforms and other special locations in various U.S. cities.
Mobipoints is a technology produced by French company Kamaleon.

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