If you haven’t considered taking the bus lately, you should think again. This charming stunt at a bus stop proves that using your phone can make your life a lot more exciting. Read more…
From the UK, an curious case study about a Terminator campaign created by the guys at London 20:20. The action is a few months old now, but I’m sure you’ll find it interesting anyway. Mobile played a key role in the project with an innovative GPS based mechanism that allowed users to precisely locate their friends around town.
Nestle has just launched a new snack format KitKat Kubes, and it’s using mobile marketing to promote them to 16 to 25 years old women. Revolution reports that consumers who receive the sms text will have the chance to request free samples of the product.
Zeppelin as well as pizza couriers will be used by Esso in its upcoming �On the run� mobile competition in Switzerland. Impactmedia has designed the multi channel communication strategy, and MINICK has provided the mobile applications and infrastructure. Actually is not very easy to understand what the campaign is about, even though it sounds rather interesting, since there’s also a little bit of “guerrilla” in it�In the press release Marco B�schlin, managing director of MINICK Switzerland explained: “This campaign uses fresh and aggressive means of communication, and thus the usage of mobile messaging is a must. Mobile Marketing reflects the spontaneity of the young target group.”
Mobileway has been chosen by Virgin Music, part of The EMI Group, as the mobile marketing partner for the launch of the latest singles from pop groups, Blue & Atomic Kitten in France. The month-long marketing campaign set to be launched by Virgin Music features an instant win competition which will allow fans to win a host of prizes, and a channel for participants to send in their details and preferences to form part of a new Virgin Music fan club. More details in the press release on Mobileway Web site.
MobileWay and Sony Pictures Mobile, have lauched: ‘Charlie�s Angels�: Full Throttle’. As explained in the press release, it consists of a premium mobile services package available to Charlie’s Angels fun in Australia, France, New Zealand, Italy, Spain and Singapore. The portfolio of services includes: polyphonic and monophonic ring tones including �Feel Good Time� by Pink; colour backgrounds with scenes from the film; MMS animations to forward onto friends; �Charlie�s Angels�: Road Cyclone,� a Java� game involving a motorbike chase against the evil Diva Indigo and her gang; as well as SMS trivia quizzes to win prizes or simply to test your calibre as an angel or your ability to charm one of the heroines. To learn more, you can also have a look at the official Website: Charlies Angel’s: Full Throttle.