Tag archives: terminator

Terminate-a-mate

From the UK, an curious case study about a Terminator campaign created by the guys at London 20:20. The action is a few months old now, but I’m sure you’ll find it interesting anyway. Mobile played a key role in the project with an innovative GPS based mechanism that allowed users to precisely locate their friends around town.

A video explaines in details the campaign that also took advantage of a nice online media execution.