A new study (Central and Eastern Europe Mobile Messaging Services, 2004�2008 Forecast) by IDC reveals that the mobile messaging markets of Central and Eastern Europe still offer significant growth potential. Newer services like premium SMS and MMS are expected to supplement traditional text-based messaging, contributing not only to an increase in the number of users, but also to a jump in spending, which is expected to reach around $2.9 billion in 2008.
Wireless communication is eventually becoming a serious stuff in the United States also. As Andrew Bud writes on New Media Age, US carriers are now making premium rate SMS available to marketers and content providers. The market’s potentials are huge, with 150 million people that could be reached in the next couple of years. The problem is, in my opinion, that someone will first have to teach US mobile users what SMS’ are. I have several friends who completely ignore the functionality and, if I remember correctly, a research by The Yankee Group considered “active” users people sending at least an SMS a week… If US carriers don’t care about SMS, why should users?
Mobileway has been chosen by Virgin Music, part of The EMI Group, as the mobile marketing partner for the launch of the latest singles from pop groups, Blue & Atomic Kitten in France. The month-long marketing campaign set to be launched by Virgin Music features an instant win competition which will allow fans to win a host of prizes, and a channel for participants to send in their details and preferences to form part of a new Virgin Music fan club. More details in the press release on Mobileway Web site.
The mobile content industry has slammed the launch of the Mobile Data Association’s new regime for premium rate SMS as ill-thought-out and commercially damaging. Justin Pearse reports on New Media Zero the industry reactions to the recent decision by the MDA, taken without consultation.
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