Digital advertising and marketing: only the best ideas worldwide, since 2003

Meet Honda and her friends

October 27, 2005 at 2:46 by Martina Comments

Thanks to Cleo I’ve found out about the The (Honda) Element and Friends Web Site. It’s a nice videogame-style interactive experience where you drive around your Honda to meet strange but cute animals like the platypus and the opossum.
honda1.jpg
I think it has been created to target kids. Today I already posted about BMW targeting drivers’ children with downloadable paper cars… Are kids the new influentials in buying a car?

File under: , ,

One Response to Meet Honda and her friends

  1. adverlicious says:

    FYI, Honda developed some equally quirky (and delightful) online advertising to support the Element’s website.
    Check it out here – Honda Element

Advertise here