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The Honda Eco (and cheesy) Grand Prix

August 10, 2009 at 8:50 by Martina Comments

At first sight you would say it is just another racing game. Make sure not to skip the intro, and you will change your mind. Honda Formula E is an advergame launched in Japan to teach people how to drive with an eco-friendly attitude.

honda_drive.jpg

In the game you don’t have to use the steering-wheel, but just the brake and accelerator to find the ideal speed to drive in the city, saving gasoline, and therefore saving the planet.

honda_drive2.jpg

But as I said, the game is not the best part of the website. The intro video is simply fantastic, very funny, very cheesy… very Japanese. They re-created the energy and the experience of a Gran Prix in the bedroom of a man of the street taking the up the challenge on the Web. If you take a look at the screencaptures I pasted into this entry, you’ll immediately understand what I mean :-)

honda_drive3.jpg

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