At first sight you would say it is just another racing game. Make sure not to skip the intro, and you will change your mind. Honda Formula E is an advergame launched in Japan to teach people how to drive with an eco-friendly attitude.
In the game you don’t have to use the steering-wheel, but just the brake and accelerator to find the ideal speed to drive in the city, saving gasoline, and therefore saving the planet.
Land Rover has launched a new website to support its G4 challenge where finalists from 18 countries compete in extreme sports including rock climbing and kayaking over four weeks in April, across Thailand, Laos, Brazil and Bolivia, for a chance to win a Land Rover. As reported on BrandRepublic (sub. req). an intensive new media marketing activity will support the competition, with emails sent out to the Land Rover database, online advertising, a dedicated WAP site and special 30″ film to be broadcasted on mobile phones. The agency behind the campaign is Freestyle New Media.
The Guardian has challenged four top agencies to develop a concept to convince people global warming is a serious issue. Click here to read what did TBWA\London, Saatchi & Saatchi, Strawberry Frog and Soul came up with.
Pfizer is looking for new from agencies on below-the-line projects such as guerrilla and viral marketing for its Viagra brand. AdWeek reports today. It will be an interesting challenge, given the fact that the target segment of Viagra is usually not young and therefore not very accustom to viral marketing practices.
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