Land Rover has launched a new website to support its G4 challenge where finalists from 18 countries compete in extreme sports including rock climbing and kayaking over four weeks in April, across Thailand, Laos, Brazil and Bolivia, for a chance to win a Land Rover. As reported on BrandRepublic (sub. req). an intensive new media marketing activity will support the competition, with emails sent out to the Land Rover database, online advertising, a dedicated WAP site and special 30″ film to be broadcasted on mobile phones. The agency behind the campaign is Freestyle New Media.
In the UK, Land Rover is promoting its new Range Rover Sport Tourer with a mobile game created by Blue Sphere Games. The game takes drivers to some of the world’s most famous landmarks such as Mount Rushmore, the Pyramids or the Great Wall of China. The challenge is not only to drive through as fast as you can, but also to take pictures of the landmark you’re visiting during the driving stage. Quoted on Digital Bulletin, Land Rover said that the game is the first of many planned for future Land Rover and Range Rover models.
German agency Syzygy has developed a micro-site for Land Rover’s Defender “Experience” limited edition. The Defender Experience‘s site features a nice Flash animation in which users can explore the vehicle’s equipment.
Horizon.net reports that Land Rover has run a successful video-email campaign in Germany using the technology provided by Activestream. E-mails with video content have been opened by 70% of the people who received them, with a 19,8% click-through for further information.
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