In the UK, Land Rover is promoting its new Range Rover Sport Tourer with a mobile game created by Blue Sphere Games. The game takes drivers to some of the world’s most famous landmarks such as Mount Rushmore, the Pyramids or the Great Wall of China. The challenge is not only to drive through as fast as you can, but also to take pictures of the landmark you’re visiting during the driving stage. Quoted on Digital Bulletin, Land Rover said that the game is the first of many planned for future Land Rover and Range Rover models.
Virtu Mobile and Campbell Soup have launched “Soup at Hand 3D Snowboarding”, a mobile game which apparently should help the food brand getting in touch with young adults. In the press release it is explained that this is a demographic group that does not typically make buying decisions based on traditional media like newspapers, TV and radio. This is surely true. I don’t know if this kind of promotion is going to work for Campbell, but it’s good to see a well-known brand investing in mobile marketing. It is a step in the right direction. Next, we want to see integration of the mobile effort with other communication channels. It’s the surround sound marketing I always love to hear of. To download the Soup At Hand 3D Snowboarding game or for more information about the game, visit www.sah-mobile.com.
Finnish mobile game developer Sumea Interactive has partnered with T-Mobile to publish the official EURO 2004� FOOTBALL game for mobile phones. The press release says the game is an easy-to-play mobile football simulator modelled on the European Championship Tournament in Portugall. It is available now to year-end to over 85 million T-Mobile subscribers in Austria, Germany, Great Britain, the Netherlands, Croatia, the Czech Republic, Poland, Slovakia, Russia and Hungary. Graham Thomas, Vice President of Content Services at T-Mobile commented:“As one of only eight Official Partners of UEFA EURO 2004�, T-Mobile is eager to deliver the best mobile content and entertainment to football enthusiasts and game players alike”
(via Textually) Mobiico and Mobileway are teaming up with The National Hockey League to expand the NHL�s efforts in the mobile market this season with a new mobile community � NHL HockeyNation. As explained in a press release, NHL’s fans this year will be to vote their MVP of the game directly from home, by using a mobile phone. By texting the vote, participants could win 10,000 $ and a trip to the All Star Game. There will also be a Mobile Trivia and a Mobile Chat aimed to engage the huge number of hockey fans around the US (Over 22 million fans attend a hockey game every year, 220 million view the games on television).
At the beginning of July, Telecom Mobile has revelead the results of a recent text-based marketing campaign to target New Zealand rugby fans (Super 12 Text Match Fever). The game involved sending trivia questions on rugby � past and present � directly to Telecom Mobile�s 025 and G027 networks. The campaign attracted 7500 registered users, 5500 daily players and generated 500,000 responses. More on Scoop.
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