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Tag archives: campbell soup

A soup, a snowboard and a mobile phone

on February 3, 2005 by Martina Comments

Virtu Mobile and Campbell Soup have launched “Soup at Hand 3D Snowboarding”, a mobile game which apparently should help the food brand getting in touch with young adults. In the press release it is explained that this is a demographic group that does not typically make buying decisions based on traditional media like newspapers, TV and radio. This is surely true. I don’t know if this kind of promotion is going to work for Campbell, but it’s good to see a well-known brand investing in mobile marketing. It is a step in the right direction. Next, we want to see integration of the mobile effort with other communication channels. It’s the surround sound marketing I always love to hear of. To download the Soup At Hand 3D Snowboarding game or for more information about the game, visit

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